MMMESA
FROM ATMOSPHERE TO MENU
We are a future-first creative studio focused on hospitality and food. We design strategies and experiences inspired by the culture, people, and unique qualities of each place.
CULTURE FIRST, EXPERIENCE AT THE CENTER, STRATEGY ALWAYS
Prospective research
Brand strategy
User profile
Strategic alignment
Business approach
Brand architecture
Place and cultural context
Brand experience principles
Experience design and innovation
Architectural design
Food and cultural experiences
"We want to create memorable dining experiences, where the food, the venue, and the service feel like a single, well-executed concept."
MMMESA
MMMESA
WORKS ON THREE LINES OF ACTION
INTANGIBLE
Essence • Narrative • Purpose
STRATEGIC
Operations • Finances • Menu
SPATIAL
Design • Atmosphere • Architecture
To help hospitality operators, founders, investors, developers, and teams align purpose, strategy, and space, and turn an idea into a profitable, cohesive, and memorable place.
WHY?
Addressing the real need
We delve into the heart of the challenge to uncover the true need behind the brief. We refine the business case and create an experience that resonates with the place, the people, and the moment.
HOW?
From culture to strategy
We translate need into a clear direction, aligning purpose, strategy, and space. We immerse ourselves in the local culture and hospitality, observing how people live and move, and with that insight, we design an actionable path from concept to reality.
WHAT?
Comprehensive Design
We align trends, data, and experience to map the complete proposition—brand, guest journey, menu, service, operations, and atmosphere—and transform it into an actionable plan.
This can be seen as…
1
DIRECTION
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Project diagnosis and framing
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Context research, references, and signals in culture, market, and future trends
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Strategic alignment with team and stakeholders
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Value proposition and business approach
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Brand strategy and architecture
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Brand and experience principles
2
DESIGN
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Understanding the user and their journey before, during, and after
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Service blueprint and key hospitality moments
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Atmosphere design and spatial brief with sensations and flows
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Gastronomic concept and menu direction
3
ACTIVATION
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Phased Implementation Roadmap
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Pilots, live testing, and validation with rapid adjustments
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Food and cultural experiences such as walking tours and curated tours
Ideas that are living on the real world
US
MMMESA is a duo formed by Liz and Elías
Strategy, futures and hospitality with two complementary perspectives: Liz from architecture, city and atmospheres; Elías from ingredients, operation and design.
